Tetrate is a company founded by top engineers at Google, bringing commercial services and support to the open-source projects Istio and Envoy, providing network management functions for the microservices that make up modern mobile applications.
The company wanted to have its own conference, with talks and workshops, connect with community members, cloud providers and leading academic researchers. So that was the challenge where we started working.
A brand to connect
The goal was to create a brand that would express expansion and connection with a digital look and feel. We created the mark by taking the concept of mesh represented in an abstract way, as an expandable and adaptable shape that evokes transformation and flexibility.
For this, we set different paths for branding until we got the result we expected, a unique brand capable of linking all the attributes of the event.
