With the goal to achieve a younger audience and making insurance comparison easier, the challenge was to develop the whole product trough a strong narrative.
The brand storytelling nedeed to be expressive and understandable, with the right feeling of a modern identity.
Modern — Simplicity — Clearence — Reliability — Accesibility — Authority — Expertise — Easy learning
For a digital product needing to grow from scratch, we developed the naming process, designed the brand marks and the entire identity system.
To create a symbolic and narrative universe for the brand strategy, we designed a brand mascot and a visual metaphor about the many types of insurance and companies available.
Obviously, there is no perfect name, but a good naming is the beginning of a solid branding process. We have a unique purpose that is to give the brand a name that represents the essence of the service or product for which it was created. We worked to make the new brand have the following characteristics:
Attractive sound — Clear meaning — Recognition value — Reminder value — Emotional value — Association value — Brand architecture — Easy reading