About
Sonar an independent, member-run data consortium that's actively shaping the future of fraud prevention with innovative new services tailored to combat emerging scam trends. It's members are known fintech leaders, such as Visa, Novo and Sardine.
Sonar leads the way in real-time insights into First-Party and Counterparty Risk. Their commitment as a designated 314(b) utility is to foster collaboration among financial institutions and fintechs, empowering them to combat fraud. Sonar prioritizes trust and security in every financial transaction, regardless of the payment rail. By meticulously verifying the credentials of all parties involved, they ensure peace of mind for their members and their customers.
The challenge
The goals was to develop the whole identity with a strong narrative. The brand storytelling nedeed to express security and trustworthiness , with the right feeling of a modern identity.
Innovative — Secure — Trustworthy — Simple — Professional
The solution
Focusing on a core idea of movement and technical rigor, we created a system that expresses expertise, maturity and savviness.
Applying the branding to UI design
To achieve a sophisticated and visually impactful look, we employed a clean layout with clear navigation. Light neutrals provided a foundation, while pops of color added vibrancy and drew attention to key information.
Illustrations and icons
We designed a system of custom illustrations and icons composed of basic shapes and lines. They are combined to create movement and explain complex ideas and abstract concepts.
