Hammer

BRANDING

A brand for a bar with a strong personality

We designed the identity and branding for this bar with a very particular style, inspired by Sledge Hammer's character and other film references where the hammer has incidental participation in the plot and character, which try to move to the visual narrative.

hammer7

To enhance the brand personality, we create a system of variable symbols from the H to show variability and presence in different applications. The strong and grotesque character of the bar’s identity, reflected in its menu of meals and drinks, is transmitted from hard composition elements and geometric styles.

trays
caps
cards-1
cards-2
tshirt
ribbons

mock-carta
mock-carta2
hammer-time
posters
device
bar